Specializing in Impossible Reservations

PrimeTime Tables

New York restaurant booking service PrimeTime Tables – “specializing in impossible reservations” – has created a bit of a storm in the NYC/food blogging teacup. The service, touted as a very exclusive dining club, can procure members short-notice reservations at the hottest restaurants in New York, Miami, Colorado and The Hamptons, many of which are booked weeks in advance.

The company was founded by Pascal Riffaud, former concierge at hotels like the St. Regis in New York and the Ritz in Paris. Mr Riffaud also runs Personal Concierge International, a concierge service that can enhance its members’ lives in many ways, including access to ‘fully committed’ restaurants. Premium membership costs USD 450 per year, plus reservation fees (free for reservations acquired the same day before noon), while non-members pay between USD 35-45 per booking, depending on how far in advance they book (48 hours – same day). Pascal just made his first million and has no intention of going back to his concierge job. I wonder why.

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www.primetimetables.com

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