David M. Overton, the founder of the first Cheesecake Factory opened his first restaurant in Beverly Hills, California, in 1978. Overton’s goal was to showcase a model dessert specialty restaurant for prospective foodservice customers of the wholesale bakery. The restaurant established the future chain’s pattern of offering an eclectic menu, big portions, and signature cheesecakes, and the chain became a multi-million-dollar sales performer. The company went public in 1992.
Cheesecake Factory restaurants are well known for their extensive menus, custom lavish décor and large portions. The company was the first restaurant chain to reach a billion dollars in revenues with fewer than 100 restaurants in operation.
The Cheesecake Factory, Inc. is the ninth-largest restaurant company in the United States measured by market capitalization. The company operates 123 full-service, casual dining restaurants under The Cheesecake Factory name in major metropolitan areas in the United States.
Thomas A. Bennett:
“Having once decided to achieve a certain task, achieve it at all costs of tedium and distaste. The gain in self confidence of having accomplished a tiresome labor is immense.”
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